Ladder of Life

Legal

Privacy Policy

Last updated: 28 June 2026

Ladder of Life Pte. Ltd. (UEN: 202550589K) ("Ladder of Life," "we," "us," or "our") respects your privacy and is committed to protecting your personal data in accordance with Singapore's Personal Data Protection Act 2012 (the "PDPA").

This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and what rights you have — whether you're simply browsing our website, using one of our free tools, reaching out to ask a question, or engaging us for a workshop, course, or consultancy service.

By using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, please do not provide us with your personal data, and where possible, refrain from using our website.

For the terms governing use of our website and services, please see our Terms of Use.

1. Who We Are

Ladder of Life Pte. Ltd. is a Singapore-incorporated company (UEN: 202550589K) operating an AI consultancy and education practice, including the AI Literacy Workshop, the Zero to Hero programme, The Edge workshops (Land The Room™ and Hold The Room™), and general business consultancy services.

For the purposes of the PDPA, Ladder of Life Pte. Ltd. is the organisation responsible for the personal data described in this Policy.

2. What Personal Data We Collect

We collect different personal data depending on how you interact with us. Broadly, this falls into two categories: data collected when you visit our website, and data collected when you engage our services.

2.1 When You Visit Our Website

  • Browsing data: standard technical information such as your browser type, device type, general location (country/city level), and pages visited, typically collected automatically through cookies or similar technologies (see Section 9, Cookies).
  • AI Readiness Score: this free tool runs entirely in your browser. Your answers are not transmitted to us or stored on our servers — they exist only on your device for the duration of your session. We do not collect or see your individual responses.
  • Enquiry or contact details you choose to provide: if you reach out via our contact form, email, phone, or WhatsApp, we collect whatever you provide — typically your name, contact details (email, phone number), and the content of your message.

2.2 When You Engage Our Services

If you sign up for a workshop, the AI Academy, Zero to Hero, a Lab-related enquiry, or our consultancy services, we may additionally collect:

  • Identity and contact information: full name, email address, phone number, and company/organisation name (where relevant).
  • Registration and engagement details: which programme or service you've registered for, your chosen track (e.g. Lovable Edition or Claude Code Edition for Zero to Hero), dietary or accessibility requirements for in-person sessions, and any other information you provide to help us run the engagement smoothly.
  • Payment-related information: if you make payment to us (e.g. via bank transfer, invoice, or a payment link we send you), we may collect limited financial information necessary to process and record that payment, such as transaction references. We do not store full payment card details ourselves.
  • Business and operational information shared during consultancy engagements: where we provide consultancy, advisory, or AI Academy private-cohort services to a business, we may receive business data, operational information, or personal data relating to your employees or stakeholders, to the extent reasonably necessary to deliver the engagement. We treat such data with the same care described in this Policy, and any specific confidentiality terms agreed in a separate engagement letter or service agreement will apply in addition to this Policy.
  • Communications: records of our correspondence with you, including emails, WhatsApp messages, and notes from calls or meetings, where reasonably necessary to deliver our services and maintain a record of our engagement.

2.3 What We Do Not Collect

We do not knowingly collect sensitive personal data (such as health information, racial or religious data, or financial account credentials) unless you voluntarily provide it to us as part of an enquiry or engagement, and it is reasonably necessary for us to assist you. We do not require an email address to use the AI Readiness Score, and as noted above, that tool does not transmit your answers to us at all.

3. How We Use Your Personal Data

We use personal data only for purposes that are reasonable in the circumstances and that you would reasonably expect, including to:

  • Respond to your enquiries and communicate with you;
  • Register you for, and deliver, a workshop, course, or consultancy engagement you've signed up for;
  • Process payments for services you've engaged us for;
  • Improve our website, services, and curriculum based on aggregate, de-identified feedback;
  • Send you information you've specifically asked for (e.g. confirming a booking, or following up on an enquiry);
  • Comply with our legal and regulatory obligations, including under the PDPA and other applicable Singapore law;
  • Establish, exercise, or defend legal rights or claims, where necessary.

We do not sell your personal data to third parties, and we do not use your personal data for unsolicited marketing unless you have given us your consent to do so.

4. Legal Basis for Processing

Under the PDPA, we collect, use, or disclose your personal data only where we have your consent, or where the PDPA otherwise permits us to do so without consent (for example, where it is necessary to respond to an emergency, or required by law). Where we rely on your consent, you may withdraw that consent at any time by contacting us (see Section 10) — though this may affect our ability to continue providing certain services to you.

5. How We Share Your Personal Data

We do not share your personal data with third parties except in the following circumstances:

  • Service providers: we may share personal data with third-party service providers who help us operate our business — for example, website hosting and infrastructure providers, communications tools (such as WhatsApp/Meta, when you message us through WhatsApp), and payment processing or invoicing tools. These providers are only permitted to use your data to perform the specific services we've engaged them for.
  • Professional advisors: we may share personal data with our own professional advisors (such as accountants or lawyers) where reasonably necessary for them to advise us.
  • Legal and regulatory requirements: we may disclose personal data where required by law, regulation, court order, or a request from a public authority with appropriate legal basis.
  • Business transfers: if Ladder of Life is ever involved in a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction, subject to this Policy continuing to apply (or a comparable standard of protection).

We do not disclose your personal data to any other third party for their own independent marketing purposes without your consent.

6. Overseas Transfer of Data

Some of the service providers we use (such as website hosting or cloud infrastructure providers) may store or process data outside Singapore. Where this is the case, we take reasonable steps to ensure that any overseas recipient of your personal data is bound by legally enforceable obligations to provide a standard of protection comparable to the PDPA, in accordance with the PDPA's Transfer Limitation Obligation.

7. How Long We Keep Your Personal Data

We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, or as required by law (for example, accounting and tax record-keeping obligations under Singapore law typically require certain financial records to be kept for at least five years). Where personal data is no longer needed for any business or legal purpose, we will take reasonable steps to securely delete, anonymise, or otherwise dispose of it.

8. How We Protect Your Personal Data

We take reasonable technical and organisational measures to protect personal data in our possession or control against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks. This includes restricting access to personal data to those who need it to perform their role, and using reputable, secure third-party service providers for hosting and data storage.

No method of transmission over the internet, or method of electronic storage, is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

9. Cookies and Similar Technologies

Our website may use cookies or similar technologies to support basic functionality and, where applicable, to understand how visitors use our website (for example, through analytics tools).

You can usually set your browser to refuse cookies, or to alert you when cookies are being sent. Some parts of our website may not function as intended if you disable cookies.

10. Your Rights, and How to Contact Us

Under the PDPA, you generally have the right to:

  • Access the personal data we hold about you;
  • Request correction of any personal data that is inaccurate or incomplete;
  • Withdraw your consent to our collection, use, or disclosure of your personal data (subject to legal or contractual restrictions, and noting this may limit our ability to continue providing services to you);
  • Ask questions about how we handle your personal data.

To exercise any of these rights, or if you have any questions, concerns, or complaints about how we handle your personal data, please contact us at:

Ladder of Life Pte. Ltd.
Email: ryan_wongjw@live.com
Phone / WhatsApp: +65 9795 2448

We will respond to reasonable requests within a reasonable timeframe, in accordance with the PDPA.

11. Children's Privacy

Our website and services are not directed at children, and we do not knowingly collect personal data from children without appropriate parental or guardian consent. If you believe a child has provided us with personal data without appropriate consent, please contact us so we can address it.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or legal requirements. We will post the updated version on this page with a revised "Last updated" date. We encourage you to review this Policy periodically.

13. Governing Law

This Privacy Policy is governed by the laws of Singapore, including the Personal Data Protection Act 2012.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please reach out:

  • Email: ryan_wongjw@live.com
  • Call: +65 9795 2448
  • WhatsApp: +65 9795 2448